
Consumers will be able to cancel unwanted subscriptions 'at the click of a button', the government said.
New laws will make it easier to cancel subscriptions and get refunds for unwanted auto-renewals, the government has said.
A crackdown on "subscription traps" could save the average person nearly £170 a year, according to the Department for Business and Trade (DBT).
Consumers will no longer have to make "endless phone calls" to cancel a subscription, and they will be given a 14-day cooling off period after the end of a trial period, or when an annual subscription automatically renews.
The changes are expected to come into force in spring 2027.
The laws will enable people to cancel subscriptions "with the click of a button", the DBT said.
Companies will be forced to give clear information upfront to prevent consumers from being "silently rolled onto expensive contracts", it added.
Firms will also have to give customers reminders when a free or discounted trial is about to end, or when contracts that are a year or longer are about to be renewed.
The 14-day cooling off period will allow people to get a "full or proportionate refund" if they forget to cancel after a free trial, or the subscription auto-renews.
The changes could save the public a total of £400m a year, the DBT said.
Kim Biggs from Lincolnshire told BBC News she has been "caught out" by annual subscription fees that renew automatically.
Kim was notified that her free trial of AVG, the anti-virus software, was about to end. She said trying to cancel the subscription was "exasperating".
"It took quite a lot of time to wade through all the pages, all the information that was presented when you first clicked onto the 'unsubscribe' part on the website.
"Eventually I clicked on the right options to get an online form to request a refund. I completed this but did not receive my refund."
Kim said the phone number for AVG 's support centre was not easy to find online.
When she did speak to a support agent Kim said she was told "the form that I'd sent in is basically disregarded by them, that you have to speak to them through the support centre to get your refund, which was really annoying".
"I had to keep repeating that I just wanted a refund, as she was very persistent in pushing the products available, trying to get me to change my mind."
AVG said the company was "committed to providing customers with clear and transparent subscription controls".
"Customers can easily cancel trials or subscriptions at any time through their account," a spokesperson said.
"For auto-renewing subscriptions, a reminder email is sent in advance outlining the renewal date, price, and options to cancel or request a refund."
Disclaimer
This article is intended for general information purposes only and does not constitute legal advice. For advice specific to your situation, please contact our team at T & M Legis for a consultation with our Legal Experts.


